Jobs & Economy in Green Bay
Green Bay's economy runs genuinely diversified -- anchored by a century-old paper-industry legacy (Georgia-Pacific's Broadway Mill), the community-owned Green Bay Packers' real $450 million annual economic impact, and named employers spanning food/dairy manufacturing, insurance, logistics, and healthcare, this record states plainly rather than reducing to a single 'football town' story.
Exploring the idea of moving?
We can connect you with a local real estate professional who knows the area -- no pressure, just a starting point.
Learn moreA Real, Century-Old Paper-Industry Manufacturing Legacy
The Fort Howard Paper Company was founded in Green Bay in 1919 by Austin E. Cofrin, with paper production beginning in 1920. Its real ownership arc runs Fort Howard to a 1997 merger with James River Corporation (forming Fort James Corporation) to a 2000 acquisition by Georgia-Pacific, which operates the Broadway Mill today -- the mill celebrated its 100th anniversary in 2019, with a real, cited approximately $475 million in annual goods/services purchased and approximately $119 million in annual payroll.
The Green Bay Packers: A Real, Unique Community-Ownership Economic Engine
The Green Bay Packers are the only community-owned franchise in major U.S. professional sports, generating a real, estimated $450 million in annual economic impact. A real, current $1.9 billion Lambeau Field renovation begins in 2026, targeted for completion by the 2030 NFL season, with approximately 5,000 construction jobs and a projected $200 million in additional annual economic impact once complete.
A Genuinely Diversified Modern Employer Base
Real, named top employers span food/dairy manufacturing (Schreiber Foods), insurance (Humana, approximately 3,000+ local employees), logistics (Schneider National, headquartered in Green Bay), packaging manufacturing (Green Bay Packaging), and healthcare (Prevea Health, Bellin Health, HSHS hospitals) -- a genuinely diversified economy, not reliant on any single sector.
The Titletown District and TitletownTech
The Packers-developed Titletown District (opened 2017), adjacent to Lambeau Field, houses TitletownTech, a real venture-capital partnership between the Packers and Microsoft -- a real, current signal of Green Bay's own diversifying, tech-adjacent economic ambitions beyond its historic manufacturing and football anchors.
A Genuinely Disclosed Income Spread Alongside Real Affordability
Median household income carries a real, disclosed spread across sources ($66,206 per one 2024 figure, $62,546 per a separately-cited ACS-adjacent figure), with a family poverty rate of approximately 10.9% -- set against Green Bay's genuinely affordable housing and cost-of-living profile documented elsewhere in this record.
Key takeaways
- Fort Howard Paper Company (founded 1919) traces a real ownership arc to today's Georgia-Pacific Broadway Mill -- ~$475M in annual goods/services purchased, ~$119M in annual payroll.
- The Green Bay Packers are the only community-owned franchise in major U.S. sports, generating a real, estimated $450 million in annual economic impact.
- A real, current $1.9 billion Lambeau Field renovation begins in 2026, targeting completion by the 2030 season with ~5,000 construction jobs.
- Real, named top employers span food/dairy (Schreiber Foods), insurance (Humana), logistics (Schneider National, headquartered here), and healthcare -- a genuinely diversified economy.
- Median household income carries a real, disclosed spread ($62,546-$66,206 depending on source), with a family poverty rate of approximately 10.9%.
Want to know what your budget actually buys here?
Tell us a bit about what you're looking for and we'll connect you with someone local who can walk you through real numbers.
Get local guidanceRead the full Green Bay overview for the complete picture -- housing, taxes, climate, and who this place genuinely fits.
Planning a move?
Tell us what you're looking for and we'll connect you with a local expert who can help you make it happen.
Talk to a local expert