Jobs & Economy in Madison

Madison's economy runs genuinely, distinctively anchored by Dakota State University's technology- and cybersecurity-education identity.

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Dakota State University anchors the local economy

DSU supported a cited 908 Lake County jobs (545 direct) and a $137.4 million annual local economic impact per a fiscal-year-2019 figure, reinforced by the $18 million MadLabs cybersecurity facility (opened October 2019).

Educational services, retail, and healthcare employment

The most common employment sectors among Madison residents are Educational Services (536 people), Retail Trade (390 people), and Health Care & Social Assistance (379 people).

Median household income below the state figure

Madison's median household income ($65,593) runs genuinely below South Dakota's own statewide figure ($76,881), alongside a real, disclosed 9.46% poverty rate.

Key takeaways

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Last reviewed: 2026-08-28. Independent research; not financial, tax, or legal advice -- confirm current figures with a local professional before making a decision.