Housing Market in Naples
Naples is Florida's clearest example of a housing market where the headline number is nearly meaningless without submarket context. Three genuinely different price tiers coexist under the same city name -- and inventory and pace-of-sale data show a market that's cooled from its peak but tightened again more recently.
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Learn moreThree tiers, one name
The city of Naples' median sale price ran about $1.3M over a trailing three-month 2026 window, per Redfin -- down 10.4% year over year. Old Naples specifically ran well above that: one reading in the same broad window put it near $1.8M, while a separate short-window Redfin snapshot showed Old Naples at $2.4M, up 34.5% year over year -- small-sample luxury-neighborhood medians swing hard month to month, but both figures make the same point, that Old Naples trades in a different tier entirely. Meanwhile Collier County as a whole -- the number relevant to anyone not fixed on the city itself -- has run closer to $565K-$610K depending on the reading (Redfin cited $565K for November 2025, down 3.4% year over year; a separate aggregated figure put it near $610K in early 2026), with active listing prices running higher still, around $685K.
A real, cheaper alternative nearby
Bonita Springs, just north of Naples in the same broader market, offers a genuinely different price point -- roughly $575K-$640K depending on the month measured in 2026, and Naples Area Board of Realtors data has put Bonita Springs prices around 15% below Naples city limits for comparable single-family stock. Buyers priced out of Naples proper by name recognition alone should look here or elsewhere in unincorporated Collier County before assuming the county is uniformly as expensive as the city.
Inventory tightened through 2026 even as prices cooled
Active inventory in the city of Naples stood at 4,741 homes as of a mid-2026 Redfin reading, down 23.4% from the prior period, with months-of-supply falling to 6.3 months -- a real tightening from 9.7 months of supply a year earlier. That's a market moving back toward sellers on the inventory side even as the median price itself has softened year over year, a combination worth understanding rather than assuming both metrics move together.
Days on market vary sharply by neighborhood
Naples homes sold in around 83 days on average over a recent three-month window, per Redfin, with real variation underneath that citywide figure: Old Naples took longer to sell (108 days), while South Naples/Lely Resort moved faster (89 days). Homes in Naples receive about 2 offers on average and the market is described as "not very competitive" at the city level -- a meaningfully cooler pace than the 2021-2022 peak, though the recent inventory tightening suggests that cooling may not continue indefinitely.
Key takeaways
- City of Naples median sale price: about $1.3M, down 10.4% YoY (trailing 3 months, 2026) -- more than double the Collier County median.
- Collier County median runs roughly $565K-$610K depending on the source and month; active listing prices run higher, around $685K.
- Old Naples specifically has run $1.8M-$2.4M depending on the snapshot -- a distinct luxury tier within the city.
- Bonita Springs, just north of Naples, offers a genuinely cheaper alternative (roughly $575K-$640K) in the same broader market.
- Inventory tightened in 2026 (6.3 months of supply, down from 9.7 a year prior) even as the citywide median price softened -- a market cooling on price but tightening on supply.
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