Housing Market in Florence
Florence's housing market is genuinely competitive and affordable at once: a $242,000-$244,900 median sale price (up 10.0% year-over-year in the most recent clearly-dated snapshot), 46% below the national average, in a market Redfin scores 70 out of 100 for competitiveness.
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Learn moreA real, if moderate, spread across recent snapshots
Redfin cited $242,000 for October 2025 (+10.0% YoY) and $244,900 for a more recent June 2026 snapshot -- both figures point toward real, continued appreciation rather than a contradiction.
Demand anchored by UNA and Shoals-area employment
Florence's housing demand is anchored partly by the University of North Alabama's record, still-growing enrollment (~10,730 students Fall 2025) and partly by the broader Shoals-area job market, which posted a healthy 3.0%-3.4% unemployment rate through 2026.
Key takeaways
- Florence's median sale price ran $242K-$245K this pass, 46% below the national average, in a competitive (70/100) market.
- Demand is anchored by both UNA's record enrollment growth and a healthy regional labor market.
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